STA signs 14 MoUs and facilitates 52 additional partnerships as Saudi Arabia accelerates toward its $800bn tourism vision with immersive showcases and strategic global alliances At the 2025 edition of the Arabian Travel Market (ATM) in Dubai, the Saudi Tourism Authority (STA) solidified its growing global footprint, signing 14 strategic memorandums of understanding (MoUs) and facilitating an additional 52 agreements between Saudi stakeholders and international tourism entities. The milestone moment comes on the heels of a historic 2024, during which the Kingdom welcomed nearly 116 million visitors — a record-setting achievement. “We came to ATM 2025 stronger than ever,” said … Continue reading Saudi Tourism Authority Secures 14 Global Deals at ATM 2025, Showcasing Bold Vision for the Kingdom’s Future