Festive demand, value-conscious buyers, and AI-powered features propel market growth, with Samsung, HONOR, and TRANSSION leading the charge. Smartphone shipments in the Middle East, excluding Turkey, surged 15% year-on-year to 13.2 million units in Q2 2025 — the highest quarterly volume since Q2 2019 — according to research firm Canalys, now part of Omdia. The rebound followed a sluggish first quarter and was fueled by value-conscious consumers, festive season spending, and robust economic momentum. “Value-for-money devices, combined with seasonal promotions, played a huge role in driving consumer purchases this quarter,” noted Canalys Principal Analyst Manish Pravinkumar. “The Middle East outpaced … Continue reading Middle East Smartphone Shipments Surge 15% in Q2 2025, Hitting Six-Year High