Digital Dubai’s innovative virtual family blends cultural storytelling with advanced AI to enhance engagement, raise awareness, and support the city’s vision for a smart, inclusive digital future.
In a groundbreaking step toward reimagining digital public engagement, Digital Dubai has launched the first-ever AI-generated “Emirati Family”, designed to serve as a dynamic and culturally relevant interface between government services and the community. The initiative positions Dubai as a leader in harnessing artificial intelligence to create interactive, relatable, and educational content that resonates across generations.
The launch aligns with Dubai’s broader ambition to be a global hub for digital transformation, leveraging next-generation technologies to deliver seamless, inclusive, and human-centric services. Developed using cutting-edge AI and data technologies, the virtual family encapsulates the values, identity, and aspirations of Emirati society.
Introducing “The Girl”: A New Face of Digital Storytelling
The project made its debut on social media with the first character—simply referred to as “The Girl.” Dressed in traditional Emirati attire styled with a modern twist, she is designed to be approachable and engaging, particularly for children and families. The character is the first in a series that will eventually include a digital mother, father, and brother, forming a full virtual household reflective of contemporary Emirati life.
To foster public participation, Digital Dubai launched an online poll inviting residents to choose a name for the character, with options including Dubai, Mira, and Latifa. This interactive naming process not only cultivates a sense of community ownership but also encourages dialogue around digital services and emerging technologies.
Humanising AI Through Culture and Familiarity
Rather than presenting AI as abstract or impersonal, this initiative seeks to humanize technology through storytelling rooted in Emirati culture and values. The family serves as a channel for delivering government messages, educational insights, and awareness campaigns in a light, relatable format—making complex digital concepts accessible to audiences of all ages and backgrounds.
The characters aim to build trust in AI-powered platforms by speaking the language of the people—visually, emotionally, and culturally—demonstrating how smart technologies can enhance daily life while respecting identity and tradition.
A Strategic Move Toward Dubai’s Digital Future
This AI-powered family is more than just a digital novelty—it represents a strategic leap toward inclusive digital governance. It supports Digital Dubai’s long-term vision to develop AI-driven communication tools that reflect the city’s evolving needs and aspirations.
By connecting with younger generations through interactive formats, the virtual family becomes a friendly ambassador for digital services, driving awareness, adoption, and digital literacy among diverse communities.
Through this visionary initiative, Dubai not only reinforces its role as a leader in AI innovation, but also reaffirms its commitment to building a smart society that is resilient, inclusive, and deeply human at its core.
