AC Milan blends sporting heritage with modern lifestyle culture as Ruud Gullit unveils the Club’s exclusive Golf Collection in Dubai.
Football icon Ruud Gullit has arrived in Dubai for a special three-day programme celebrating the Middle East debut of the AC Milan Golf Collection — a premium lifestyle range that merges the club’s historic identity with contemporary elegance. The event marks the Italian Serie A giant’s first major showcase of the collection in the region, underlining its growing commitment to expanding its influence beyond football.
The AC Milan Golf Collection forms part of the club’s innovative Clubhouse initiative, through which the Rossoneri are exploring new sporting and lifestyle avenues. Designed to reflect AC Milan’s unmistakable heritage, the collection blends luxury fashion with performance-driven golf apparel, capturing the club’s signature aesthetic through refined textures, sophisticated cuts, and premium materials.
Ruud Gullit, serving as an ambassador for AC Milan, plays a pivotal role in bridging the club’s legacy with its evolving, style-forward brand identity. His presence in Dubai stands as a symbol of excellence, nostalgia, and global appeal. Throughout the three-day programme, Gullit will engage with fans, partners, and the region’s golfing community, strengthening AC Milan’s cultural connection with the Middle East.
Dubai’s vibrant luxury and sports markets provide the ideal backdrop for this launch, offering a dynamic platform for AC Milan to amplify its lifestyle footprint. As the world of elite sports increasingly expands into fashion, wellness, and leisure, the club’s foray into golf signals a bold step toward redefining what it means to be a modern global sports brand.
The showcase not only celebrates the club’s commitment to innovation but also highlights the cultural influence AC Milan continues to hold across continents — uniting tradition, style, and passion in a city that thrives at the crossroads of luxury and sport.
