A new regional analysis reveals a $75bn opportunity fueled by rising investments, expanding participation, and Saudi Arabia’s historic hosting of the 2034 FIFA World Cup. Middle East Sport Economy Could Unlock $75bn Growth Opportunity The Middle East stands on the brink of a major economic transformation driven by sports, with a new report from Oliver Wyman projecting that the region could generate up to $75 billion in new economic value by closing its sport participation gap. The findings, outlined in the report “Unlocking The Middle East’s Sport Economy,” highlight the immense potential of combining large-scale investments with rising community engagement. … Continue reading Middle East Sport Economy Poised to Unlock a $75 Billion Growth Surge