Fresh off a $500K funding round, the duo behind UAE-based Rentify shares their vision for reshaping the region’s rental market through fintech innovation, AI-driven insights, and tenant-landlord empowerment.
As the UAE’s property sector continues its rapid evolution, Rentify is emerging as one of the most compelling disruptors in the rental space. Founded by Rajneel Kumar (COO) and Rashed Hareb (CEO), Rentify is a next-generation platform redefining how residents and landlords engage with long-term leasing. With its fintech-first approach, Rentify is not just digitizing the process — it’s transforming it.
Recently, the company secured a $500,000 funding round aimed at accelerating its growth, expanding its product offerings, and scaling operations across the UAE and beyond. The founders sat down to share how Rentify is reshaping the rental ecosystem — and what’s next.
A Fintech Approach to Renting
In a market crowded with listing sites and traditional brokers, Rentify stands apart. The platform is built around core financial innovation, including its standout “Rent Now, Pay Later” (RNPL) model. This allows tenants to pay monthly, easing the upfront burden of annual rents, while landlords continue receiving their full rental amount upfront.
“Our model solves for both sides,” says Kumar. “Tenants want flexibility. Landlords want predictability. Rentify bridges that gap with technology.”
Integrated into this is the Rentify Rewards program — a regional first — where tenants earn points on rent payments, redeemable for utility bills, lifestyle benefits, and even savings. “We’re building a smarter, more trusted rental ecosystem that adds real value,” adds Hareb.
Artificial Intelligence at the Core
AI isn’t a buzzword at Rentify — it’s embedded into the platform’s DNA. The system uses advanced machine learning models to:
- Pre-screen tenants
- Predict payment risk
- Automate rent collection and reminders
- Flag anomalies in landlord portfolios
“For tenants, this means faster approvals and greater flexibility,” explains Kumar. “For landlords, it means risk mitigation and insights at scale. AI allows us to be proactive, not reactive.”
As the market matures, Rentify believes AI will become central to how leasing decisions are made. “In the near future, rental underwriting will be fully AI-driven. We’re just ahead of the curve,” Hareb adds.
Strategic Growth and Ecosystem Integration
The $500,000 funding is being used strategically to validate underwriting logic, onboard over 4,000 new units, and deepen partnerships with institutional real estate stakeholders. Rentify is also building a robust credit facility to support its RNPL offering.
And those partnerships don’t end with property groups. The platform is also working with banks, telcos, and payment providers to embed Rentify into broader financial and lifestyle ecosystems. This cross-vertical integration enables a seamless tenant journey — from approval to rewards redemption.
Addressing Market Gaps
While much of the UAE’s rental sector still runs on paper cheques and ad-hoc communications, Rentify was designed to fill these long-standing gaps.
“The region needed a rental infrastructure that reflects the importance of rent as a household’s largest monthly expense,” says Kumar. “We built a tech-first solution that delivers transparency for tenants and efficiency for landlords.”
From automated lease approvals to digital contracts and payments, the platform offers a comprehensive and user-centric experience across all seven emirates, with strong traction in Dubai, Abu Dhabi, and Sharjah.
The Vision for 2030: Rentify as the OS for Renting
Looking ahead, the co-founders envision Rentify as the “operating system for residential rent” in the region.
“In five years, we see a world where tenants can get approved, move in, pay digitally, earn rewards — all in one interface,” Hareb notes. “Landlords will enjoy fully automated management, predictive analytics, and zero delinquency.”
The end goal? A frictionless, end-to-end rental infrastructure that delivers value to every stakeholder in the housing ecosystem.
Responding to Emerging Trends
As the rental market adapts to a new generation of residents, Rentify is well-positioned to lead.
“Tenants want digital leases, flexible payment cycles, and seamless onboarding,” says Kumar. “Landlords want real-time performance dashboards and risk insights. The era of offline renting is ending — and Rentify is what’s next.”
With a bold vision, a growing partner network, and a product roadmap that blends AI, fintech, and user-centric design, Rentify is not just participating in the rental market’s future — it’s helping define it.
