Dubai’s largest bank, Emirates NBD, has announced the launch of silver bars, further strengthening its precious metals portfolio in response to growing investor appetite for diversified and non-correlated assets.
The new offering introduces physical silver bars in denominations of 100g, 250g, 500g, and 1,000g, providing flexible investment options for both retail and high-net-worth clients seeking exposure to tangible assets. Each bar is produced in high-purity silver (999.0 and 999.9) and carries the Emirates NBD hallmark, ensuring authenticity, quality, and trust through a regulated banking institution.
Capitalising on Surging Demand for Silver
The move comes amid heightened global interest in hard assets. As economic uncertainty and inflation concerns persist, investors are increasingly turning toward physical commodities as a hedge and portfolio stabiliser.
Silver, in particular, has emerged as a standout performer. Prices rose more than 130 per cent last year — more than double the gains recorded by gold, which increased by over 60 per cent during the same period. The sharp rally has amplified investor interest in silver as both a store of value and a diversification tool.
Companies across the region are also diversifying their product offerings to broaden their customer base and attract new categories of investors, particularly those seeking alternatives to traditional equity and fixed-income instruments.
Building on Gold Success
The silver bar launch follows the successful introduction of ‘Emirates NBD Gold’, unveiled in December 2025 as the UAE’s first bank-branded gold bar for investors. The product quickly gained traction, reinforcing Dubai’s status as a regional hub for bullion trading and precious metals investment.
By expanding into silver, Emirates NBD is further cementing its position at the intersection of wholesale market strength and retail accessibility.
Ahmed Al Qassim, Group Head of Wholesale Banking at Emirates NBD, said the bank is responding to a clear global shift toward tangible wealth preservation strategies.
“As we see a shift toward hard assets globally, Emirates NBD is uniquely positioned to bridge the gap between wholesale market depth and retail accessibility, ensuring our clients have the most robust tools for wealth preservation,” he said.
Secure Access to Physical Silver
The new silver bars enable customers to invest directly in physical silver through a trusted financial institution — a key differentiator in a market where authenticity and governance are paramount.
Ammar Al Haj, Group Treasurer and Head of Global Markets at Emirates NBD, emphasised silver’s growing role in diversified portfolios.
“The new product will enable customers to invest in physical silver securely through a trusted banking institution. As demand for real assets continues to grow, silver has emerged as an effective diversification solution. This offering will be delivered with the scale, transparency, innovation and governance that define Emirates NBD,” he said.
Strengthening Dubai’s Bullion Leadership
The launch not only broadens Emirates NBD’s investment product suite but also reinforces Dubai’s position as a major player in global precious metals trading. By offering bank-backed bullion products with verified purity and hallmark assurance, the institution provides investors with confidence in both quality and custodial standards.
With silver’s strong price performance and increasing demand for hard assets, Emirates NBD’s latest move signals a strategic expansion designed to meet evolving investor preferences — blending tradition, security, and innovation in one of the region’s most dynamic financial markets.
