Sheikha Jawaher bint Mohammed Al Qasimi to lead the newly formed Sharjah Hospitality Group in shaping public hospitality policies under an Emiri decree
In a significant move to enhance the tourism and hospitality sector, His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah, has issued an Emiri decree establishing the Sharjah Hospitality Group — a new independent government entity dedicated to developing public policies for hospitality services in the emirate.
The newly launched group will function under the umbrella of the Sharjah Family and Community Council, reflecting a holistic approach to community development through world-class hospitality offerings. It is envisioned as a key pillar in reinforcing Sharjah’s identity as a premier cultural and family-friendly destination in the region.
Leading this important initiative is Sheikha Jawaher bint Mohammed Al Qasimi, who has been appointed to preside over the Sharjah Hospitality Group. Her leadership is expected to bring a blend of vision, cultural sensitivity, and strategic direction to the institution’s development.
The formation of the Sharjah Hospitality Group underscores the emirate’s growing commitment to structured tourism planning, community-centered development, and high-quality guest experiences. As the global hospitality landscape evolves, this decree aligns Sharjah with international standards while preserving its distinct heritage and values.
The Sharjah Hospitality Group will be tasked with formulating innovative public policies that elevate the emirate’s service standards, support hospitality investment, and enhance visitor satisfaction across all touchpoints.
This initiative not only marks a new chapter for Sharjah’s hospitality strategy but also reinforces the emirate’s broader ambitions to integrate tourism, culture, and community in a cohesive and sustainable framework.
