Emirates has confirmed a six-year partnership with the Hero Dubai Desert Classic, marking a significant return to one of the region’s most prestigious and long-standing sporting events. The renewed alliance reinforces the Dubai-based carrier’s deep-rooted connection with golf and its enduring commitment to supporting world-class sporting platforms in the UAE and beyond.
As an Official Partner of the Hero Dubai Desert Classic, Emirates strengthens its association with a tournament that has played a defining role in placing Dubai on the global golfing map. Widely regarded as the Middle East’s oldest professional golf tournament, the Dubai Desert Classic has consistently attracted elite international players, global audiences, and major commercial partners, making it a cornerstone of the region’s sporting calendar.
The partnership also aligns seamlessly with Emirates’ extensive global involvement in golf. The airline currently supports 21 golf tournaments across 26 countries and has served as the official airline partner of the DP World Tour since 2014. This broad footprint reflects Emirates’ strategy of leveraging sport as a platform to connect cultures, inspire travel, and showcase Dubai as a premier international destination.
By renewing its relationship with the Dubai Desert Classic, Emirates further underscores its role as a long-term supporter of sporting excellence in the UAE. The partnership highlights the airline’s commitment not only to global sports sponsorship but also to nurturing events that contribute to Dubai’s reputation as a hub for elite international competitions.
The six-year agreement signals confidence in the tournament’s continued growth and global appeal, while reaffirming Emirates’ position as a key enabler of sport, tourism, and international connectivity. As the Hero Dubai Desert Classic continues to evolve, the renewed collaboration ensures that one of golf’s most iconic events in the region remains closely linked with one of the world’s most recognisable airline brands.
