Heritage and Foundation
Amro El-Maslout stands where medicine, pharmaceutical science, and cultural vision converge — a life shaped by the discipline of his heritage and the momentum of his adopted home. Born into a distinguished multicultural medical family, he absorbed from an early age the principles of precision, care, and integrity. This foundation, still reflected in his selective patient counsel today, remains the steady compass guiding his ventures.
Modern Era KSA — A New Cultural Voice
As the originating mind behind Modern Era KSA, Amro shaped its philosophy and architecture before entrusting its legal leadership to accomplished Saudi figures, ensuring the project speaks authentically with the Kingdom’s own voice. Modern Era KSA is more than a media and PR platform — it is a cultural catalyst dedicated to advancing industries through innovation, strengthening Saudi Arabia’s global presence, and empowering youth in alignment with Vision 2030.
Modern Era Magazine — Documenting a Renaissance
At the core of this vision lies Modern Era Magazine, a Saudi entertainment publication devoted to capturing the Kingdom’s entertainment renaissance. With a focus on Fashion, Sport, Cinema, and Music, the magazine highlights Saudi talents whose work resonates globally, while also spotlighting foreign creatives whose collaborations enrich the Kingdom’s cultural dialogue. Authenticity, pride, and ambition define the magazine’s ethos, positioning it as both a mirror and a megaphone for Saudi Arabia’s creative evolution.
Enchant — Where Artistry Meets Couture
Parallel to this media journey, Amro co-founded Enchant alongside Saudi senior artist Shrouq bint Fahad bin Munekher. Together, they have translated artistry into couture — a language of refined heritage expressed through elevated textiles, adorned with gold and diamond detailing. Enchant is a testament to cultural continuity, where Saudi traditions meet the elegance of modern craftsmanship.
Global Experience, Local Devotion
Amro’s journey spans years of advanced study and professional experience across the UK, Switzerland, the Netherlands, France, and Germany. Yet it is in Saudi Arabia that his aspirations found their fullest expression. With deep respect for King Salman bin Abdulaziz Al Saud and His Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud, and gratitude to the Saudi community that continues to inspire him, Amro devotes his energy to creating work that serves both his passion and the nation that empowered it.
A Vision Rooted in Integrity and Service
Whether in medicine, media, or design, Amro El-Maslout embodies a philosophy grounded in integrity, cultural pride, and human-centered innovation. His story is not simply one of professional accomplishment — it is a reflection of Saudi Arabia’s own transformative journey, where heritage and modernity meet to shape a bold future.
