In a region where ambition meets opportunity, few stories reflect transformation as powerfully as that of this Indonesian entrepreneur who has seamlessly evolved from recording artist to respected business leader in the UAE.
Originally known in Indonesia as a recording artist, she first built her identity through music. The stage gave her confidence, creativity, and a deep understanding of branding and audience connection. That artistic foundation would later become one of her greatest business strengths.
Today, she stands at the intersection of industry and elegance in Dubai. As Shareholder and Director of Administration and Marketing at Orefinders Mining Consultants LLC FZ, she plays a strategic role in shaping the company’s operational excellence and market positioning within the competitive mining consultancy sector. Her leadership focuses on structure, brand visibility, and growth strategy, proving that creative intelligence can thrive even in highly technical industries.
At the same time, she has built a thriving presence in the beauty industry as the Founder of Rolling Nails Ladies Salon in Jumeirah Lake Towers. The salon has quickly become a destination for women who value luxury, detail, and a refined self care experience. Through this venture, she merges entrepreneurship with her passion for aesthetics, empowering women to feel confident and polished in one of Dubai’s most dynamic communities.
What makes her journey remarkable is not just the diversity of industries she leads in, but the vision behind them. From entertainment to energy consulting, from stage lights to boardrooms, she embodies modern female leadership in the Middle East.
Her story represents a new generation of founders, those who are not confined to one identity, one industry, or one geography. It is a testament to resilience, reinvention, and global ambition.
Follow her journey and insights on Instagram: @trouitjce
In the evolving narrative of the Middle East’s entrepreneurial landscape, she stands as proof that creativity and corporate leadership are not opposites. They are powerful allies.
