A Journey of Growth When Carole Kachouh joined Clapp four years ago, she embarked on a journey that would redefine her role from community contributor to one of the platform’s most pivotal figures. Today, as Clapp’s Community Manager, Carole is the connective thread that links influencers, brands, and businesses across the Middle East. Shaping the Clapp Ecosystem Her work goes far beyond managing collaborations. Carole plays a vital role in onboarding businesses to Clapp’s barter-based PR model, a system that has disrupted traditional influencer marketing. By helping brands integrate into this digitized model, she ensures that companies and creators find … Continue reading Carole Kachouh: Building Bridges Through Influencer Marketing