From themed retail windows and global concerts to gourmet experiences and luxury staycations, DSS 2025 promises a summer like never before across the city Dubai, UAE – May 2025: The excitement is building as Dubai Summer Surprises (DSS) 2025 officially announces its return, transforming the emirate into a vibrant hub of entertainment, shopping, and family fun from June 27 to August 31. Organised by Dubai Festivals and Retail Establishment (DFRE), this year’s edition marks a major revamp with 66 days of immersive experiences, spanning themed retail promotions, a star-studded entertainment lineup, gourmet offerings, and exclusive hotel deals. A New Era … Continue reading Countdown Begins: Dubai Summer Surprises 2025 Set to Deliver 66 Days of Entertainment, Shopping, and Culinary Magic