From blockbuster concerts to citywide shopping and dining experiences, the 28th edition of DSS promises an unforgettable summer for residents and visitors alike.
Dubai Summer Surprises 2025 to Start June 27: 11 Unmissable Highlights Across the City
Dubai is turning up the heat—and the excitement—with the return of Dubai Summer Surprises (DSS) 2025, the city’s most anticipated summer festival. From June 27 to August 31, residents and tourists alike are invited to enjoy 66 days of non-stop entertainment, unbeatable shopping deals, gourmet experiences, and family-friendly fun.
Organized by Dubai Festivals and Retail Establishment (DFRE) and supported by headline sponsor Commercial Bank of Dubai and major partners including Al Futtaim Malls, Majid Al Futtaim, Emirates Airline, ENOC, and talabat, DSS 2025 sets the stage for the ultimate summer in the city.
Here are 11 experiences you simply can’t miss:
1. Three Curated Shopping Seasons
Kick off your summer with tailor-made retail campaigns:
- Summer Holiday Offers (June 27 – July 17): Early-season deals and first-round raffles.
- Great Dubai Summer Sale (July 18 – August 10): Featuring over 800 brands across 3,000+ retailers.
- Back to School (August 11 – 31): Save on essentials and stand a chance to win scholarships.
2. Opening Weekend Extravaganza (June 27–29)
Celebrate the launch of DSS with:
- Free concerts at Dubai Festival City Mall (Abri & Band, Reina Khoury), and City Centre Mirdif (Jadal, Al Shami).
- Headline acts: Tribute to Adele, Adnan Sami, Mutref Al Mutref, and Miami Band.
3. Mall Raffles & Big Wins
Win a Polestar 4, SUVs, electronics, jewellery, and Skywards Miles across major malls including Mercato, Majid Al Futtaim, Festival Plaza, and Dubai Outlet Mall.
4. Dubai Summer Restaurant Week (July 4–13)
Explore exclusive set menus at 50+ restaurants across the city. Reserve your table via OpenTable for a world of flavor at unmatched value.
5. DSS Gahwa Beats
Chill weekends with coffee, live music, and cultural vibes at pop-up cafés on July 26, August 2, 9, 16, and 23. Locations to be announced soon.
6. 10 Dirham Dish (August 1–31)
Enjoy specially curated dishes at just AED 10 across select restaurants—a foodie’s dream come true.
7. Concert Series and Live Shows
- Beat The Heat DXB (July 4–13): Arabic indie, pop, and hip-hop.
- Individual concerts: Adonis (July 3), TJ Monterde (July 13), Shreya Ghoshal (July 19), Sagar Bhatia (August 16), Natalie Imbruglia (August 23), and Made in Kuwaiti theatre (August 29–30).
8. Shop and Save Citywide
Massive giveaways and promotions, including:
- Win Your School Fees
- Amber Millionaire & AURA Draw
- Cool Off at The Beach, JBR
- Win 1 Million Skywards Miles
9. Staycations & Family Fun
Enjoy exclusive hotel and attraction offers at over 100 locations. Get the DSS Entertainer BOGO pass (AED 195) and unlock 7,500+ buy-one-get-one-free deals on entertainment, dining, spas, and fitness.
10. Fitness for All
Join free runs and fitness events at city malls:
- Dubai Hills Mall (June 28), City Centre Mirdif (July 6), Mall of the Emirates (August 3)
- Ibn Battuta Mall (July 13), Festival City Mall (August 31)
- Plus, visit the Messi Experience at Festival City Mall—interactive football fun for fans of all ages, available through August 31.
11. Modesh & Dana Mascot Moments
Beloved mascots Modesh and Dana return with surprise appearances at malls, attractions, and family hotspots. Enjoy photo ops, themed décor, interactive installations, and limited-edition merchandise.
