Global creator Jimmy Donaldson, better known as MrBeast, partners with Dubai’s 1 Billion Followers Summit to unveil the “1 Billion Acts of Kindness” initiative — a historic social-impact movement supported by MBRGI and the Varkey Foundation.
In a groundbreaking collaboration that merges digital influence with humanitarian purpose, global content creator MrBeast (Jimmy Donaldson) has partnered with Dubai’s 1 Billion Followers Summit to launch the “1 Billion Acts of Kindness” campaign — the world’s largest social movement dedicated to spreading kindness and creating measurable community impact.
Unveiled at the prestigious 1 Billion Followers Summit, the campaign marks a historic effort to unite creators, organizations, and audiences worldwide around one shared mission: to make kindness go viral. Supported by the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Varkey Foundation, the project underscores Dubai’s growing leadership in leveraging innovation, influence, and compassion for global good.
The “1 Billion Acts of Kindness” campaign invites individuals and content creators across the globe to participate in tangible acts that promote empathy, generosity, and social responsibility. Through the collective power of digital storytelling and community engagement, the initiative seeks to inspire a new culture of giving — one where kindness is not just a message but a measurable global movement.
MrBeast, widely recognized as the world’s most influential YouTuber and a pioneer of philanthropy-driven content, shared his enthusiasm for the partnership, calling it “an incredible opportunity to harness the power of the internet for good.” His massive global following — spanning over 300 million subscribers across platforms — positions him as the ideal figure to ignite a campaign of this scale.
Dubai’s 1 Billion Followers Summit has become a nexus for global content creators, innovators, and changemakers, embodying the city’s vision of using digital platforms as tools for progress and global connection. This latest initiative not only amplifies that mission but also reinforces Dubai’s commitment to fostering social impact through creativity, collaboration, and compassion.
With support from the MBRGI and Varkey Foundation, the campaign will introduce digital activations, partnerships with schools and communities, and global challenges designed to encourage participation at every level — from individuals performing small acts of kindness to organizations creating large-scale impact.
As MrBeast and Dubai join forces, the “1 Billion Acts of Kindness” initiative stands as a powerful testament to what happens when technology, humanity, and vision unite — proving that in a world often driven by virality, kindness may just be the most influential trend of all.
