BMW Group Middle East has closed 2025 with another year of robust and sustainable growth, underscoring the region’s growing importance as a key market for the global automotive group. Building on the exceptional momentum achieved in 2024, the company delivered strong results across its core brands, driven by rising demand for luxury vehicles, high-performance M models, and electrified offerings.
BMW brand sales across the Middle East increased by 10 per cent in 2025, reflecting continued customer confidence in the marque’s premium positioning, advanced technology, and evolving design language. The growth highlights strong appetite for luxury vehicles that blend performance, comfort, and innovation—an increasingly important combination for consumers across the region.
MINI also delivered an outstanding performance, closing the year at a high point and achieving one of its strongest results in the Middle East to date. The brand’s success was fueled by its refreshed model lineup, distinctive design, and appeal to a new generation of urban, style-conscious drivers seeking individuality within the premium compact segment.
High-performance BMW M models emerged as one of the standout growth drivers of 2025, recording a remarkable 38 per cent surge in sales. The performance reflects sustained enthusiasm for M’s motorsport-inspired engineering and emotional driving experience, particularly in markets where performance vehicles hold strong cultural appeal.
The strong 2025 performance further reinforces BMW Group Middle East’s long-term strategy of balanced growth across luxury, performance, and electric mobility. As customer interest in electrified and technologically advanced vehicles continues to rise, the group remains well-positioned to capitalize on shifting market dynamics while maintaining its premium brand promise.
With a diversified portfolio and a clear focus on innovation, BMW Group Middle East enters 2026 with confidence, building on solid foundations and a proven ability to deliver consistent growth in one of the world’s most competitive luxury automotive markets.
