Tahaluf’s B2B events fuel record growth in business tourism as Vision 2030 cements the Kingdom’s global leadership in hosting and investment Saudi Arabia’s transformation under Vision 2030 is redefining the global events landscape, with the Kingdom’s business tourism sector surpassing the scale and economic impact of some of the world’s largest sporting spectacles. Speaking at the Saudi Business and Investment Summit 2025, Mike Champion, CEO of Tahaluf, revealed that the company’s B2B events have generated an astonishing $17.6 billion impact, a figure that eclipses the estimated economic boost delivered by the FIFA World Cup. Champion noted that this milestone is … Continue reading Saudi Arabia’s Business Events Sector Surpasses FIFA World Cup with $17.6bn Impact