Leadership Transition Marks New Era for Growth in the Region
Deliveroo has announced a leadership transition in its Middle East operations, with Nick Price, the former General Manager of Deliveroo Hong Kong, set to take the reins from Anis Harb. Harb, who has been instrumental in establishing and expanding Deliveroo in the region, will step down after nearly a decade of leading the company’s growth in the Middle East.
Anis Harb founded Deliveroo in the UAE in 2015 and, under his leadership, the company expanded beyond the UAE into Kuwait and Qatar, solidifying its position as a leading food and grocery delivery platform. Harb also oversaw significant innovations, including the launch of Deliveroo Editions cloud kitchens, the Hop rapid grocery delivery service, and the Deliveroo Plus subscription model, all of which contributed to the company’s growth and success in the region. With a portfolio of over 25,000 partners and a fleet of 9,000 riders, Harb’s leadership has left a lasting impact on Deliveroo’s operations in the Middle East.
Reflecting on his time at Deliveroo, Harb shared, “Leading Deliveroo Middle East for the past decade has been an extraordinary journey. I’m incredibly proud of the team we’ve built, the partners we’ve empowered, and the millions of customers we’ve served. I’m deeply grateful to our riders, restaurant and retail partners, and loyal customers for their trust. As I move on, I do so with great confidence in Nick and excitement for the next chapter of Deliveroo’s growth in the region.”
Nick Price’s Appointment and Experience
Taking over the leadership role, Nick Price brings a wealth of experience to the position. During his tenure as General Manager of Deliveroo Hong Kong, Price was pivotal in driving the growth of the company, particularly through enhanced strategic partnerships and growth in the Deliveroo Plus subscription model. Under his leadership, Deliveroo Hong Kong saw improvements in the rider model and a doubling of on-demand grocery penetration. Price previously served as Commercial Director at SSP, where he managed commercial strategies across the Asia Pacific region.
Price expressed his enthusiasm about his new role, stating, “The Middle East markets are very important to Deliveroo’s business, and I’m looking forward to the journey ahead. We will continue growing our restaurant, retail, and grocery verticals, while focusing on enhancing our Consumer Value Proposition, expanding the Deliveroo Plus subscription model and advertising revenues, and improving operational efficiency — all to drive shared growth and success for our partners.”
Deliveroo’s Continued Growth
Price’s appointment comes at a significant time for Deliveroo, as the company celebrates its 10th anniversary in the UAE and continues to experience growth across multiple verticals of the business. The Middle East remains a key region for Deliveroo’s global strategy, with ongoing efforts to enhance its services for both consumers and partners.
Will Shu, CEO of Deliveroo, praised Harb’s contributions, saying, “Anis founded our business in the Middle East with the launch of the UAE in 2015. His leadership, tenacity, and innovation over the past ten years have laid a great foundation for our continued growth. We are deeply grateful for his contributions and excited to see what he does next.”
As Deliveroo embarks on this new chapter with Nick Price at the helm, the company is poised to continue its expansion and solidify its position as a leading food and grocery delivery platform in the Middle East.
