World Cup Draw Ignites Travel Boom from MENA to North America

Surge in Bookings from Saudi Arabia and the UAE Highlights Middle East’s Growing Appetite for Global Sports Travel

Expedia Data Reveals Surge in Flights and Bookings as Saudi and UAE Fans Gear Up for 2026 FIFA World Cup


The excitement following the 2026 FIFA World Cup draw has sparked a significant travel surge from the Middle East, with fans eagerly planning trips to the United States, Canada, and Mexico. According to recent data from Expedia, searches and bookings from countries such as Saudi Arabia and the UAE have spiked sharply, reflecting the region’s growing enthusiasm for long-haul sports travel.

Expedia’s data highlights a marked increase in interest from MENA travelers, signaling not just a love for football but also a rising demand for immersive, experience-led tourism. Strong air connectivity to North America has made attending matches more accessible, allowing fans to combine sporting events with broader travel experiences.

Industry analysts note that this surge is part of a broader trend of Middle Eastern travelers seeking unique, long-distance adventures, particularly for marquee global sporting events. The World Cup, which will take place across three countries in 2026, is expected to further cement the region’s position as a key market for international tourism.

With flight searches and hotel bookings on the rise, travel operators and tourism boards are preparing for an influx of MENA fans, underscoring the economic impact of global sports events on international travel. For Saudi and UAE supporters, the 2026 World Cup represents not just a sporting spectacle, but an opportunity to explore North America while celebrating their passion for football.

The data demonstrates that football’s global appeal continues to drive tourism trends, connecting fans across continents and boosting travel sectors in unprecedented ways.

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Manish Singh is an entrepreneur, media innovator, and the visionary founder behind a growing portfolio of global magazines, including Middle East Magazine. With a passion for storytelling that inspires and informs, Manish has built a reputation for elevating voices across business, culture, luxury, and leadership landscapes.

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