Dubai Holding Asset Management unveils a refreshed identity with global fashion, dining, and lifestyle brands
Dubai Holding Asset Management (DHAM), one of the city’s leading retail operators, has announced the official rebranding of Nakheel Mall to Palm Jumeirah Mall, marking a new era for one of Dubai’s most prominent shopping destinations.
The rebrand reflects the mall’s evolving identity as a world-class lifestyle hub situated at the heart of the iconic Palm Jumeirah. With the new name, Palm Jumeirah Mall aims to align more closely with its prestigious location, enhancing its appeal to both local residents and international visitors.
A Hub of Global Brands
As part of the rebrand, Palm Jumeirah Mall is unveiling a new collection of global fashion, dining, and lifestyle brands, further strengthening its position as a premier retail and entertainment destination in Dubai. From luxury fashion boutiques to innovative dining concepts and family-friendly attractions, the refreshed mall experience is designed to cater to the city’s diverse and cosmopolitan audience.
Strengthening Dubai’s Retail Landscape
Dubai Holding Asset Management’s move underscores its commitment to shaping the future of Dubai’s retail sector by curating spaces that offer more than shopping—blending entertainment, leisure, and community experiences. The rebranding of Nakheel Mall into Palm Jumeirah Mall is also part of a broader strategy to elevate the customer experience while reinforcing the UAE’s standing as a global retail and tourism hub.
A New Chapter for an Iconic Destination
The transformation not only strengthens the mall’s identity but also cements Palm Jumeirah’s reputation as one of the world’s most sought-after lifestyle destinations. With its refreshed look, expanded offerings, and strategic positioning, Palm Jumeirah Mall is set to become a go-to landmark for luxury, leisure, and lifestyle in Dubai.
