A Journey of Growth
When Carole Kachouh joined Clapp four years ago, she embarked on a journey that would redefine her role from community contributor to one of the platform’s most pivotal figures. Today, as Clapp’s Community Manager, Carole is the connective thread that links influencers, brands, and businesses across the Middle East.
Shaping the Clapp Ecosystem
Her work goes far beyond managing collaborations. Carole plays a vital role in onboarding businesses to Clapp’s barter-based PR model, a system that has disrupted traditional influencer marketing. By helping brands integrate into this digitized model, she ensures that companies and creators find authentic partnerships that deliver impact and visibility.
Elevating Global Brands
Carole’s influence is evident in the campaigns she has helped shape for some of the region’s most renowned names. From lifestyle icons like Al Beiruti, to beauty giant Kiko Milano, to luxury hospitality leaders such as Kempinski, and celebrated dining experiences like Ibn Al Bahr—her strategic input has ensured that Clapp campaigns go beyond visibility, delivering lasting brand resonance.
A Force in Digitized PR
Through her dedication, Clapp has strengthened its reputation as a leader in digitized influencer marketing across the UAE, Lebanon, and Egypt. Carole’s ability to balance relationships with influencers while guiding brands through innovative collaborations reflects both her adaptability and vision.
The Human Touch Behind the Platform
At the heart of Clapp’s growing influence is Carole’s belief in people—whether they are creators bringing campaigns to life or businesses seeking to amplify their voice. Her leadership has not only expanded Clapp’s reach but has also created an ecosystem where collaboration feels seamless, effective, and mutually empowering.
Carole Kachouh continues to prove that true influence lies not just in numbers, but in the bridges we build between brands, people, and ideas.
