Strategic collaboration aims to meet growing demand for Buy Now, Pay Later options across MENA’s thriving e-commerce landscape
In a move set to reshape the digital payment landscape in the Middle East, Amazon Payment Services has announced a strategic partnership with Tamara, the region’s leading Buy Now, Pay Later (BNPL) provider. The collaboration seeks to expand access to flexible, interest-free payment options in key markets, particularly the United Arab Emirates and Saudi Arabia.
This alliance comes in response to a significant rise in consumer demand for alternative payment methods. With more shoppers seeking financial flexibility and convenience, BNPL has rapidly gained traction, especially in the GCC region where e-commerce growth is outpacing global averages.
Tamara, a Saudi-founded fintech, has quickly emerged as a pioneer in the BNPL sector, offering users the ability to split purchases into manageable installments without added fees. By integrating Tamara’s services, Amazon Payment Services—already a key player in the MENA digital payments space—will now enable merchants to tap into a broader customer base seeking seamless, short-term financing options at checkout.
“We’re excited to partner with Tamara to enhance the online shopping experience for millions of customers across the UAE and Saudi Arabia,” said a spokesperson from Amazon Payment Services. “This collaboration is aligned with our mission to provide businesses with secure, reliable, and innovative payment solutions that meet evolving consumer expectations.”
Tamara echoed the sentiment, highlighting the importance of making financial empowerment more accessible. “Together with Amazon Payment Services, we aim to make shopping more inclusive by providing trusted and easy-to-use BNPL solutions for both merchants and consumers.”
As competition intensifies in the regional fintech sector, this partnership underscores the accelerating shift toward consumer-centric digital commerce, one that prioritizes transparency, convenience, and control.
With the UAE and Saudi Arabia leading the MENA region’s cashless transformation, initiatives like this are not only timely—they’re essential. By offering greater payment flexibility, Amazon Payment Services and Tamara are paving the way for a more agile, customer-first financial ecosystem.
